WHY INNOVERA?

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Innovera is your committed partner on your path to impactful innovation

Innovera Solutions (formerly Ladd Research Group) has been trusted by more than  60 healthcare companies since 1998

Innovera Solutions distinguishes itself as one of the only MedTech-focused firms taking a rigorous approach to primary research

01.

Why We're Different

Innovera Solutions offers strategic direction backed by direct engagement with key stakeholders and extensive MedTech marketing expertise. 

02.

Why it Matters

Our commitment to primary research enables our team to offer tailored strategic recommendations that are deeply rooted in real-world perspectives and current market dynamics, enhancing the accuracy and relevance of our guidance. 

Our Approach

Our Expertise

Medical Devices

We offer clients a deep understanding of both the med device sector and the wide variety of stakeholders involved in successfully designing and commercializing medical devices. We are deeply familiar with medtech market trends, unmet needs and competitive dynamics, allowing us to help companies identify opportunities for innovation and growth. This specialized knowledge is crucial for navigating the complexities of the medical device industry.

Primary Research

Innovera Solutions can help you ask the right questions to the right stakeholders to illuminate your path to success. Collectively, our team has observed hundreds of live cases, globally, across many specialties including the general, bariatric, thoracic, colorectal, and plastic surgery spaces, plus procedures in the neuromodulation, vascular, and cardiovascular industries. We also bring experience with preclinical porcine, ovine, and cadaver labs. 

Insight-Driven Strategy

New perspectives and insights about your customers, users, and market should always inform strategic direction. We are proud to offer flexible partnership-style engagements to our clients for continuous value delivery. A partnership-style engagement allows us to ensure the valuable insight we gather is never lost, but rather used as a foundation to help answer your next strategic question.

Everyone on our team has walked in your shoes, bringing at least 10 years of client-side healthcare marketing and strategy experience.

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“Innovera Solutions is a valuable market research partner whose expertise in crafting discussion guides is unparalleled and significantly contributes to their strategic guidance. Their ability to distill complex concepts into clear, engaging, and thought-provoking questions not only enriched the quality of our discussions, but also ensured that we extracted valuable insights from each customer interview.”

- Senior Product & Portfolio Manager

Our solutions

Innovera Solutions is a global market research and strategy consulting firm specializing in healthcare innovations, with a particular focus on medical devices

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Ideation

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Development

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Market Access & Commercialization

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Brand Optimization

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Positioning & Growth