"With each new engagement, I strive to better understand healthcare stakeholders, their experiences, and the ways in which they interact with the world around them. People are the best resource I’ve found to inform solutions in need of discovery."
Rachel's passion for learning, problem solving, and understanding what drives people inspired her to partner with Cheryl to form Innovera Solutions in 2023. Rachel's broad range of experience across the medtech and pharmaceutical industries includes work in product development, sales, marketing, market and user research, design thinking, clinical research, and human factors engineering. Her areas of focus include conducting ethnographic studies, identifying unmet needs, developing strategic insights using qualitative market research, utilizing design thinking to inform product and market strategy, and conducting formative usability testing. Prior to her work with Innovera, Rachel spent five years at Boston Scientific where she formed a Portfolio Design department to drive organizational prioritization of market research to inform strategic decision-making at all stages of product development.
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CEO
Rachel has spent more than 10 years in healthcare, holding roles in market research, product management, portfolio design, medical device sales, and clinical research. Rachel’s passion for utilizing design thinking to inform marketing strategy and portfolio decisions inspired her to partner with Cheryl Ladd in 2023 to found Innovera Solutions. Rachel holds a BS degree in Neuroscience from Duke University and a masters in Translational Medicine from UC Berkeley/ UC San Francisco.
President
Bringing more than 30 years of healthcare experience to the team, Cheryl spent 9 years in product/brand marketing and strategy, then went on to found Ladd Research Group in 1998. Driven by an interest in evolving Ladd Research Group’s capabilities, Cheryl partnered with with Rachel in 2023. Cheryl holds a BS in Biomedical Engineering from Northwestern University and an MBA from Kellogg Graduate School of Business.
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Market Research
& Strategy Director
Katie brings more than 15 years of medical device industry experience to the team, including expertise in user needs research, claims and evidence generation, usability, concept and value proposition selection, repositioning, launch excellence, segmentation, market modeling, pricing, M&A, qualitative VOC, quantitative market research, and more. Katie holds a BS in Biology from Indiana University and an MBA with a concentration in Marketing and specialization in Healthcare from Vanderbilt.
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Senior Consultant
Doug is a veteran of the healthcare industry, bringing more than 30 years of experience and expertise in new product development, strategy, and product positioning and segmentation. He is the former VP and Chief Marketing Officer for two medical device start-ups. Doug holds a BS in Marketing and Organizational Behavior from Miami University, an MBA from Xavier University, and an Ed.D in Education from Northern Kentucky University.
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Senior Consultant
Randy is a healthcare marketing leader with more than 30 years of experience spanning some of the leading medical device, healthcare products, academic medicine, and healthcare payor organizations in the world. His expertise includes go-to-market strategy, new product and service development, and brand management. Randy holds a BBA in Marketing from the University of Cincinnati and an MBA from Xavier University.
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Senior Consultant
Jarrod is a medical device and healthcare technology marketing leader with more than 20 years of experience in the pharmaceutical, medical device, health tech, and healthcare SaaS markets. Jarrod is adept at developing go-to-market strategies, product development, commercialization strategy, launch planning, and lead generation. Throughout his career, Jarrod has led both upstream and downstream marketing organizations. Jarrod holds a BS in Marketing from Purdue University Fort Wayne and an MBA from the University of Tennessee.
