Ladd Research Group is growing to become Innovera Solutions, a market research and strategy consultancy focused on delivering exceptional insights to drive evolution and innovation within healthcare. Our market research and user insights contribute to strategic decisions focused on healthcare product definition, portfolio strategy, go-to-market strategy, value proposition, messaging, and branding, product training, user centered design, clinical trial design, inventory and process management, EMR and other digital application integration, and more.
At Innovera Solutions, we believe that a deep understanding of your customers, users, patients, and market is the key to impactful innovation and successful strategy. With every Innovera consultant bringing at least 10 years of healthcare experience to the table, you can rest assured that we speak the language of your customers. Whether you are forecasting, portfolio planning, developing a product, evaluating strategic acquisitions, branding or re-branding a product, or establishing a new market altogether, we would love the opportunity to help inform your decision making with first-hand insights directly from your customers.